Youtube was created in 2005 by three formal PayPal employees and is a website whereby people can upload and watch video clips. People do not need to be registered to watch videos on the site, but registered users can upload videos to share and those who are 18 and above can watch videos which are not suitable for the young.
Youtube can changed the use of Internet completely, and how people spend their time on the internet. One can find practically anything and everything on Youtube in the form of videos. Of the videos Americans viewed online, 30.6% of all videos viewed are at Youtube, and the second ranking site, Fox Interactive Media videos make up 4.4%. There is a huge gap between the percentage of the first ranked and the second, which goes to show that Youtube is highly popular amongst internet users. The same trend has been seen all over the world as well. Online viewers also spend alot of time watching Youtube videos, an average of 195 mins per month.
Youtube has become a platform for Artistes to post promotional videos, and for businesses to advertise their products as well. Sean Diddy Combs, an artiste and businessman, has chosen to launch his fragrance, Unforgivable Woman, campaign on Youtube as he felt that it was a great platform to reach out to many people. It is one of the many business corporations that have chosen Youtube as a platform to advertise their products.
Furthermore, some singers, for example, one rock band, Journey, has used Youtube to search for a replacement singer when their lead singer fell ill. Teenagers have also been posting videos of themselves singing or playing different instruments to showcase their talent. One example would be Marie Digby, a teenager started to post videos of herself singing in 2007, and has been quite popular and has 100,000 subscribers and her homemade music videos have been viewed over 8.2 million times. Due to her talent and popularity, she has been signed on by Rudor Music and has recorded an album of her own.
However, even though it has been very beneficial for the people who make use of Youtube for their own benefits, many users have posted videos that are obscene and vulgar. Even though there is a minimum age requirement to view such videos, I feel that it is not enough censorship for the younger users. It is very easy to set up an account and state ur age as above 18 as there are no checks done to ensure that the user is really of a suitable age to view such contents.
Furthermore, there are other spin offs of youtube such as Xtube which is an adult video hosting website. It states that users have to be 18 and above, but they do not do anything else to make sure that the users are really 18 and above.
The younger users are easily influenced and such videos are not suitable for them. I feel that more has to be done to ensure that the younger users stay away from such content. Parents need to do their part to educate their children and check that the children do not watch such videos that are obscene, violent and not suitable for young children or the younger users. It is important to filter such videos watched by the younger users and younger children.